Rihanna is capitalizing on her upcoming, highly anticipated Super Bowl LVII performance with a limited-edition Savage X Fenty Collection.
The official Instagram account for the Bajan pop star’s line of intimates shared two photos of her modeling new pieces from its Game Day Collection ahead of her imminent gig.
The new mom donned a two-toned football jersey with an X emblazoned across the center in the new post.
Businesswoman! Rihanna is capitalizing on her upcoming, highly anticipated Super Bowl LVII performance with a limited-edition Savage X Fenty Collection
In the post, the always fashion-forward RiRi, who’s dating rapper A$AP Rocky, added sheer black gloves and a brown ribbed hat.
Long, dark, waves of hair flowed out from underneath her head gear, falling to her thighs with braided strands at the front.
The Umbrella hitmaker doubled up on two pairs of baggy black sweatpants that read ‘Property of Savage X Fenty Authentic Since 1988’ on the backside.
The caption read, ‘We heard there’s a football game? Savage GameDay.’
Other offerings on the official website include boxers with a football motif, a white t-shirt that reads ‘Rihanna concert interrupted by a football game, weird but whatever,’ a hat, tube top, and monochromatic sweatsuits.
Limited edition: The official Instagram account for the Bajan pop star’s line of intimates shared two photos of her modeling new pieces from its Game Day Collection ahead of her upcoming gig
Rihanna – full name Robyn Rihanna Fenty – announced the news of her performance in September by sharing a photo of her tattooed arm clasping a football.
The post received nearly 700,000 likes in the first 20 minutes of being uploaded.
And the official NFL Instagram temporarily read: ‘National Fenty League.’
At the time of the announcement, Jay-Z, whose Roc Nation is helping coordinate the show, released a statement saying, ‘Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn.
‘A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment.’
Beginnings: Rihanna’s wildly successful line of intimate apparel launched online in May 2018
A statement from Apple Music read, ‘We are thrilled to welcome Rihanna to the Apple Music Super Bowl Halftime Show stage.
‘Rihanna is a once in a generation artist who has been a cultural force throughout her career. We look forward to collaborating with Rihanna, Roc Nation and Apple Music to bring fans another historic Halftime Show performance.’
Oliver Schusser, Apple’s vice president of Apple Music and Beats, added, ‘Rihanna is an incredible recording artist who is a favorite for many millions of Apple Music customers around the world.
‘We’re excited to partner with Rihanna, Roc Nation and the NFL to bring music and sports fans a momentous show — what an incredible artist for the inaugural Apple Music Super Bowl Halftime Show.’
It comes after the Diamonds hitmaker turned down the opportunity to perform at the Super Bowl in 2019, citing the way Colin Kaepernick was treated after protesting police brutality by kneeling during performances of The National Anthem.
Back in September: Rihanna announced she will headline the 2023 Super Bowl halftime show with a closeup image of her holding a football with her tattooed hand