Rihanna Will Reportedly Return as D.i.or Ambassador – Daily Mail Online

The current scope of the singer’s new Dior deal is unknown but she is slated to star in a new campaign soon.

Rihanna and her partner A$AP Rocky landed in Paris for Valentine’s Day celebrations, but also to shoot a new campaign at the Château de Versailles, lensed by Steven Klein and styled by Carine Roitfeld. Back in 2015, Rihanna became Dior’s first Black ambassador, a blockbuster move for both the brand and the singer.

Her original campaign was also shot by Klein and was set in Versailles. Her ambassadorship coincided with the brand’s Dior & Me documentary and “Designer of Dreams retrospective, which gave the house its cultural relevance while going through its second creative direction change in less than half a decade.Rihanna Will Reportedly Return as Dior Ambassador steven klein haute couture show natalie portman asap rocky barbados asap rocky carine roitfield louis vuitton pharrell dior & me designer of dreams chateau de versailles

This year’s Haute Couture season saw Rihanna only attend the Dior show, suggesting a renewed partnership with the house. According to Launchmetrics, Rihanna’s attendance at the show generated an estimated $9.3 million USD worth of press and social media visibility for the brand. Rihanna is considered to be one of the most sought-after cultural influencers of this generation. Rihanna’s longstanding relationship with LVMH by way of Fenty and previous Dior deals, has also landed her as the campaign star for Pharrell Williams‘ debut Louis Vuitton collection. Dior’s decision to renew its ties with Rihanna will allow the brand to utilize her high-fashion clout and mainstream fanbase to excel the brand in reaching its targeted annual growth of eight to 10%.

As of now, reps for Rihanna and Dior have yet to make a statement. Stay tuned for more information.

Related articles

Prince William and Prince Harry have been estranged for years, but William’s wife Kate Middleton wants the brothers to be as close as they once were

Prince William and Prince Harry have been estranged for years, but William’s wife Kate Middleton wants the brothers to be as close as they once were With…

Both of Princess Diana’s daughters-in-law have sported her jewelry…but not the sparkling headpiece that the late Princess of Wales donned at her 1981 royal wedding

Neither Kate Middleton nor Meghan Markle has worn the Spencer Tiara, the sparkling headpiece that their late mother-in-law, Princess Diana, donned when she married the future King Charles…and it’s unlikely that Prince William and Prince Harry’s wives…

In a modest and picturesque church in rural Scotland, known as Kraay Kirk, Catherine, the Princess of Wales, made a significant and emotional return to the public eye.

In a modest and picturesque church in rural Scotland, known as Kraay Kirk, Catherine, the Princess of Wales, made a significant and emotional return to the public…

Recent speculation about Prince Andrew’s future at the Royal Lodge has sparked significant royal intrigue, as whispers suggest that King Charles III is exploring a strategic move involving the residence.

Recent speculation about Prince Andrew’s future at the Royal Lodge has sparked significant royal intrigue, as whispers suggest that King Charles III is exploring a strategic move…

The Princess, who has been grappling with a harrowing cancer diagnosis, has recently shared intimate details about her health battle, revealing the profound impact it has had on her life and the Royal Family.

In a poignant turn of events, Princess Catherine of Wales has made headlines once again, this time for her unexpected and emotionally charged appearance alongside the Royal…

However, amid his declining health, it is perceived that the royal family will undergo major shifts in their roles if (God Forbid) something happens to Charles, including Kate Middleton.

The British Monarchy is currently under a lot of pressure as King Charles is battling cancer. After Queen Elizabeth II passed away on September 8, 2022, her elder son Charles took…